SEO & AEO 4 min read
Content Marketing Strategy: What Kenyan SMEs Should Actually Publish
We should probably start a blog" is a common realization for growing businesses — followed almost immediately by "but what would we actually write about?" Content marketing done well genuinely drives traffic, builds trust, and supports SEO. Content marketing done poorly — sporadic, generic, or disconnected from what customers actually search for — wastes time without meaningfully moving the needle. Here's a practical framework for figuring out what's actually worth publishing.