E-Commerce 4 min read
Conversion Rate Optimization: Small Changes That Increase Online Sales
When online sales are lower than hoped, the instinct is often to spend more on driving traffic — ads, promotions, social media pushes. But if a website converts poorly, more traffic just means more visitors leaving without buying. Conversion rate optimization (CRO) — improving the percentage of visitors who actually complete a purchase — is often a faster, cheaper path to more revenue than acquiring more traffic alone.
