E-Commerce 5 min read
How to Choose Between Shopify, WooCommerce, and Custom E-commerce Development
Choosing an e-commerce platform is one of the highest-stakes decisions an online store makes — the wrong choice can mean months of migration work and significant developer costs to reverse later. For Kenyan businesses specifically, there's an added wrinkle most global comparisons don't address: local payment integration, particularly M-Pesa.