SEO & AEO 4 min read
Google Business Profile Optimization: A Step-by-Step Guide
Of all the tools available to a local business, Google Business Profile (formerly Google My Business) is arguably the highest-return one — it's free, it's what shows up when someone searches for your business or services nearby, and yet many Kenyan businesses either haven't claimed it or have left it mostly empty. A properly optimized profile can drive genuine, consistent leads with essentially no ongoing cost. Here's a step-by-step guide to getting it right.