SEO & AEO 4 min read
Answer Engine Optimization: Getting Your Business Mentioned by ChatGPT and Google AI
Ask ChatGPT "what's a good [service] in Nairobi" and it will confidently recommend specific businesses — sometimes ones with modest websites and small marketing budgets, simply because their online information is structured in a way AI tools can find, trust, and cite. Meanwhile, larger, more established businesses with cluttered or vague websites often get skipped entirely.