Technology 4 min read
WhatsApp Business API vs the Regular App: What's the Difference?
WhatsApp is often the primary channel Kenyan customers use to reach a business — sometimes even ahead of a phone call or website contact form. Most small businesses start with the free WhatsApp Business App, and that's genuinely the right choice at first. But as message volume grows, businesses often hit real limitations that push them toward the WhatsApp Business API instead. Here's what actually differs between the two, and how to know when it's time to make the switch.