Website vs Facebook Page: Does Your Business Need Both?
Blessedave Technologies 4 min read 
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Many Kenyan businesses start on Facebook, Instagram or TikTok, and for good reason: it is free, customers are already there and posting is easy. Eventually the question comes up: do we still need a website? The short answer is that social media and websites do different jobs, and most growing businesses benefit from both.
What does a social media page do well?
- Engagement: conversations, comments and community.
- Discovery through feeds and shares.
- Quick updates: offers, events and behind-the-scenes content.
- Low cost to start.
- Messaging through Messenger, Instagram DMs and WhatsApp links.
What are the limits of relying only on social media?
- You do not own the platform: rules, algorithms and features change, and accounts can be restricted.
- Organic reach can be limited without paid promotion.
- Weak search visibility: people searching Google for your service may never see your posts.
- Information is scattered: prices, policies and details are buried in old posts.
- Credibility: some customers and corporate buyers expect a proper website.
- Limited selling tools compared with a full online store or booking system.
How do a website and a social page compare?
| Factor | Social media page | Website |
|---|---|---|
| Ownership and control | Platform's rules | Yours |
| Google search visibility | Limited | Strong with good SEO |
| Organised information | Feed of posts | Structured pages |
| Selling and booking | Basic | Full checkout, M-Pesa, bookings |
| Engagement | Strong | Lower, unless you add features |
| AI answers | Rarely cited | Well-structured pages can be cited |
How do they work best together?
- Use social media to attract attention and engage followers.
- Link posts and your bio to specific website pages: a product, service or booking page.
- Use the website for details, prices, policies, orders and enquiries.
- Embed or share social proof, such as reviews and customer photos, on the website.
- Track which social channels bring website enquiries.
When might social media alone be enough?
For very early-stage or hobby businesses with a small, loyal local audience, a well-managed social page plus a Google Business Profile can be enough to start. As soon as you want to be found by people who do not already follow you, sell more efficiently or win corporate clients, a website becomes important.
What should a first website include?
Keep it focused: what you offer, who you serve, prices or pricing guidance, proof such as photos and reviews, how to order or book, and contact details. Read what pages a business website should have.
What happens if you lose access to your social account?
Accounts get hacked, suspended by mistake or locked when the admin who created them leaves the business. When that happens, a business that lives only on social media can lose its followers, its message history and its main way of being found, sometimes for weeks. A website on a domain you own keeps working regardless. Your contact details, products and booking forms stay online, and you can tell customers where to find you while the social account is restored. Keep admin access to every account shared between at least two trusted people.
What about Google Business Profile?
For local businesses, a Google Business Profile is just as important as social media and a website. It puts you on Google Maps and in local results. Link it to your website so people can see the full details. See our Google Business Profile guide.
What does a website cost compared with social media?
Social media is free to start, though advertising and time are real costs. A website is an investment upfront plus hosting and maintenance, but it works as a permanent asset that keeps bringing customers through search. Blessedave's website packages start from KSh 150,000; see the pricing page for what each includes.
Example: a bakery growing beyond Instagram
A home bakery built a following on Instagram, but customers kept asking the same questions about prices, flavours, delivery areas and how far ahead to order. A simple website with a menu, prices, delivery zones, an order form with M-Pesa payment and an FAQ answered those questions once. Instagram posts now link to the order page, and new customers who search Google for "custom cakes Kilimani" can find the bakery too.
Get a website that works with your social media
Our website design team builds sites that connect with your social channels, and our SEO and AEO service helps them get found. Read also WhatsApp shop vs online store.
FAQ
Frequently asked questions
Do I need a website if I have a Facebook page?
A Facebook page is useful for engagement, but a website gives you control, search visibility, organised information and better selling tools. Most growing businesses need both.
Can customers find my Facebook page on Google?
Sometimes for your business name, but social posts rarely rank for service searches. A website with good SEO is far more visible.
Is a website more trustworthy than a social media page?
Many customers and corporate buyers see a professional website as a sign of an established, credible business.
How should social media and my website work together?
Use social media to attract and engage people, then link them to specific website pages for details, orders and enquiries.
Written by
Blessedave TechnologiesEditorial team
The Blessedave Technologies team designs and builds websites, custom software, e-commerce systems and SEO/AEO programmes for businesses in Nairobi and across Kenya.
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