E-Commerce 4 min read
Paybill vs Till Number: Which Should Your Business Use Online?
Paybill and Till numbers both accept M-Pesa, but they suit different businesses. Here is how to choose for online and in-person payments.
Category
E-Commerce
Guides and insights on e-commerce for businesses in Kenya.
23 articles
E-Commerce 4 min read
Inventory Sync Between Your Shop and Online Store
Selling in a shop and online from the same stock causes overselling unless inventory is synced. Here is how to keep stock accurate everywhere.
E-Commerce 4 min read
M-Pesa STK Push Explained for Business Owners
STK Push sends a payment prompt straight to your customer's phone. Here is how it works, why it matters and what to get right.
E-Commerce 4 min read
Recurring Payments in Kenya: Subscriptions With M-Pesa and Cards
Subscriptions, memberships and instalment plans need reliable recurring payments. Here is how Kenyan businesses can collect them with M-Pesa and cards.
E-Commerce 4 min read
How to Integrate M-Pesa Into Your Website: Options Explained
There are several ways to accept M-Pesa on a website, from plugins to direct Daraja API integration. Here is how they differ and how to choose.
E-Commerce 4 min read
WhatsApp Shop vs Online Store: When to Move Beyond Chat Selling
Many Kenyan businesses sell through WhatsApp and Instagram. Here is how chat selling compares with an online store, and the signs it is time to grow.
E-Commerce 4 min read
Abandoned Carts: Why Shoppers Leave and How to Win Them Back
Shoppers who add to cart are your warmest leads. Here is why many leave before paying, and how to fix the causes and win some of them back.
E-Commerce 4 min read
Performance Max vs Standard Shopping Campaigns for Online Stores
Google offers two main ways to run product ads. Here is how Performance Max and Standard Shopping differ, and how to choose.
E-Commerce 4 min read
Delivery and Fulfilment Options for Kenyan Online Stores
Delivery can make or break an online store. Here is how Kenyan stores can choose delivery methods, set fees and keep customers informed.
E-Commerce 4 min read
Product Pages That Sell: Photos, Descriptions and Trust Signals
Shoppers cannot touch your products online, so your product page must do the work. Here is what makes a product page convert.
E-Commerce 4 min read
Google Merchant Center Policy Checklist for Online Stores
Most Merchant Center problems are preventable. Run through this checklist before you submit products and you avoid disapprovals and suspensions.
E-Commerce 4 min read
How to Start an Online Store in Kenya: A Step-by-Step Guide
Selling online in Kenya takes more than a website. Here is a step-by-step guide covering products, platform, M-Pesa, delivery and getting your first orders.
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