E-Commerce 4 min read
Product Feed Optimisation: Titles, Images and Attributes That Win Clicks
Your product feed decides how your products appear on Google. Small improvements to titles, images and attributes can make a big difference.
Category
E-Commerce
Guides and insights on e-commerce for businesses in Kenya.
23 articles · Page 2 of 2
E-Commerce 4 min read
E-commerce SEO in Kenya: Ranking Product and Category Pages
Online stores have unique SEO challenges: duplicate products, filters and thin descriptions. Here is how to make your catalogue rank on Google.
E-Commerce 4 min read
AI-Powered Product Recommendations: Do They Work for Small Stores?
"Customers who bought this also bought..." — the kind of AI-powered product recommendation associated with Amazon and other large e-commerce platforms has become a familiar shopping experience. But does this technology actually make sense for a smaller Kenyan online store, or is it an unnecessary complexity better left to retailers with millions of products and customers? Here's an honest look at when AI recommendations genuinely help, and when they don't.
E-Commerce 4 min read
Conversion Rate Optimization: Small Changes That Increase Online Sales
When online sales are lower than hoped, the instinct is often to spend more on driving traffic — ads, promotions, social media pushes. But if a website converts poorly, more traffic just means more visitors leaving without buying. Conversion rate optimization (CRO) — improving the percentage of visitors who actually complete a purchase — is often a faster, cheaper path to more revenue than acquiring more traffic alone.
E-Commerce 4 min read
Free Product Listings on Google: How Online Stores Get Seen Without Ads
Google can show your products for free in shopping results. Here is how free listings work, who is eligible and how to make the most of them.
E-Commerce 4 min read
How to Get Your Products Showing as Sponsored Products on Google
The product images marked "Sponsored" at the top of Google are Shopping ads. Here is what it takes to get your products there and make them profitable.
E-Commerce 5 min read
How to Choose Between Shopify, WooCommerce, and Custom E-commerce Development
Choosing an e-commerce platform is one of the highest-stakes decisions an online store makes — the wrong choice can mean months of migration work and significant developer costs to reverse later. For Kenyan businesses specifically, there's an added wrinkle most global comparisons don't address: local payment integration, particularly M-Pesa.
E-Commerce 5 min read
Payment Gateway Options for Kenyan Online Stores: M-Pesa, Visa, PayPal Compared
Choosing a payment gateway is one of the most consequential decisions a Kenyan online store makes — get it wrong, and customers abandon their carts at the exact moment they're ready to buy. Get it right, and checkout becomes a non-issue instead of a barrier.
E-Commerce 4 min read
How to Set Up Google Merchant Center for a Kenyan Online Store
Google Merchant Center is how your products reach Google's shopping results. Here is how to set it up properly the first time.
E-Commerce 3 min read
7 Features Every Kenyan Online Store Needs to Convert Visitors Into Buyers
Getting people to visit your online store is only half the battle. The real challenge — and the real money — is in turning that traffic into actual sales. Many Kenyan e-commerce businesses invest heavily in ads and social media to drive visitors to their site, only to watch them leave without buying anything.
E-Commerce 4 min read
Google Merchant Center Misrepresentation Suspension: How to Fix It
A misrepresentation suspension stops your products appearing on Google. Here is what usually causes it, what to fix on your website and how to request a review.
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