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SEO & AEO

Guides and insights on seo & aeo for businesses in Kenya.

44 articles · Page 3 of 4

Content Marketing Strategy: What Kenyan SMEs Should Actually Publish
SEO & AEO 4 min read

Content Marketing Strategy: What Kenyan SMEs Should Actually Publish

We should probably start a blog" is a common realization for growing businesses — followed almost immediately by "but what would we actually write about?" Content marketing done well genuinely drives traffic, builds trust, and supports SEO. Content marketing done poorly — sporadic, generic, or disconnected from what customers actually search for — wastes time without meaningfully moving the needle. Here's a practical framework for figuring out what's actually worth publishing.

Google Business Profile Optimization: A Step-by-Step Guide
SEO & AEO 4 min read

Google Business Profile Optimization: A Step-by-Step Guide

Of all the tools available to a local business, Google Business Profile (formerly Google My Business) is arguably the highest-return one — it's free, it's what shows up when someone searches for your business or services nearby, and yet many Kenyan businesses either haven't claimed it or have left it mostly empty. A properly optimized profile can drive genuine, consistent leads with essentially no ongoing cost. Here's a step-by-step guide to getting it right.

How Long Does SEO Take to Work? Setting Realistic Expectations
SEO & AEO 4 min read

How Long Does SEO Take to Work? Setting Realistic Expectations

"How long until we rank on Google?" is one of the most common questions businesses ask when starting SEO — and one of the most frequently misunderstood. Unlike paid ads, which can drive traffic the moment a campaign launches, SEO is fundamentally a compounding, long-term effort. Businesses expecting overnight results are often disappointed, not because SEO doesn't work, but because the timeline was never realistic to begin with.

Redesigning an Old Website Without Losing Your SEO Rankings
SEO & AEO 5 min read

Redesigning an Old Website Without Losing Your SEO Rankings

An outdated website often needs a redesign — but businesses frequently discover, too late, that a redesign done carelessly can wipe out years of hard-earned search rankings almost overnight. Traffic that took years to build can drop sharply within days of a poorly executed relaunch, sometimes taking months to recover, if it recovers at all.

Answer Engine Optimization: Getting Your Business Mentioned by ChatGPT and Google AI
SEO & AEO 4 min read

Answer Engine Optimization: Getting Your Business Mentioned by ChatGPT and Google AI

Ask ChatGPT "what's a good [service] in Nairobi" and it will confidently recommend specific businesses — sometimes ones with modest websites and small marketing budgets, simply because their online information is structured in a way AI tools can find, trust, and cite. Meanwhile, larger, more established businesses with cluttered or vague websites often get skipped entirely.

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